This Summer, one of the biggest music parties on the planet is happening at W Hong Kong. DROP THE BEAT. with HARD will take place on 14 August (Thursday) and tickets will go on sale 21 July (Monday) 10am. Get ready for an unforgettable electronic music night!
This is the first ever HARD event in Hong Kong and a star-studded DJ lineup is all set to deliver the most outstanding and dynamic sets of their careers -
Destructo’s name is synonymous with cutting edge electronic music and unforgettable live experiences, and he has cultivated a fanbase that thrives off his incendiary DJ sets. He was named one of the “50 Most Important People in EDM” by Rolling Stone Magazine, and recently signed a recording contract with Interscope Records. He released the single “Party Up feat. YG” in June 2014, which comes from his new West Coast EP due out later this year. It is the follow up to Destructo's Higher EP which was a #1 tech house new release on Beatport in 2013, and its title track has a combined 1 million plays on Soundcloud and YouTube. In addition to his own releases, Destructo has released remixes for YG, Depeche Mode, Henry Fong, Giorgio Moroder, and others.
Yamato is an up-and-coming young DJ from Japan who won the “Burn WORLD DJ CONTEST” Japan division in 2013. As the regional finalist of Japan, Yamato competed at “Burn Studios Residency” in Ibiza where world’s top DJ Avicii also performed. It didn’t take a day for Avicii to approach Yamato to ask to support himself at his show in Budapest. It was Avicii’s very first encounter of a Japanese DJ to share the stage with, and he didn’t disappoint Avicii and the massive crowd with what he delivered. Yamato continues his career by appearing at “Electrox 2014” in Makuhari, Japan’s first EDM New Year festival, where he shared the stage with Steve Aoki, Steve Angelo, Laidback Luke and many more. Only after a year from his winning at “burn WORLD DJ CONTEST 2013”, Yamato received an invitation to play at Sankeys in Manchester in early May 2014, with Ali Shirazinia, commonly known by his stage name Dubfire. Yamato also played at an Afrojack event at Shikiba ageHa venue in Tokyo where Apster and D-Wayne also shared the stage.
SUKIMAMA (HONG KONG)
The super stylish Sukimama is one of Hong Kong’s premier female DJs. Her style of mixing and tune selection have made her a favorite amongst the clubbing circuits in Asia. The fact that she is loved by major fashion brands has also helped her career – she is now a multi-facet cultural trend setter with her ever growing fan base socially. Her love and passion for music and fashion has continued to grow and it is all reflected in her unique and passionately diverse set fused with electro, house, hip hop and R&B. She is booked in various famous clubs all over Asia including Zouk in Malaysia; as well as high profile fashion events for On Peddar, Pony, MISBHV etc.
HARD was founded in 2007 by Gary Richards (who also DJs under the name Destructo) to return to his roots promoting live concert events. HARD Events is a Los Angeles based company that has put on popular festivals and concerts across North America. HARD Events such as HARD Summer, HARD Day of the Dead, HOLY SHIP!, HARD Haunted Mansion, HARD 13, and HARD Red Rocks have become synonymous with larger-than- life performances, educated party people, stunning productions, and the brightest rising stars. Hard’s major festival, HARD Summer, will be held in Los Angeles on August 3 and 4 this year. 70,000 audience are expected to the 2-day music festival.
After Hong Kong, both Destructo and Yamato will continue conquering Asia and take the HARD stage at Sonicmania – the wild pre-party to the world-renowned Summer Sonic Festival in Japan. Tickets to DROP THE BEAT. with HARD – the hottest party in town will be available from 21 July, 2014 10am onwards. Ticket at HKD488, snap up one and get ready to dance!