“Queens of K-POP” 2NE1, renowned for their powerful on-stage performance, as well as unrivalled vocals and dancing moves, are set to ignite the stage at AsiaWorld –Arena for their history-making first ever Hong Kong show on March 22nd, 2014. This will be the second world concert tour of 2NE1. The tour will kick-off in Seoul on March 1 and 2 and Hong Kong will be the first overseas' stop of the world tour. They will then move on to perform in Singapore, Taiwan, Thailand, Philippine, Japan and other cities around the world.

The 4 members CL, Park Bom, Dara and Minzy came together and debuted as 2NE1 in 2009. They immediately garnered market attention through their collaboration with their label mate BIGBANG and was regarded as the female version of BIGBANG given their plethora of talents and unique fashion sense. They are known as the most prominent Korean artist groups for their stylish, powerful, yet feminine music and performance style and are widely worshiped by music lovers and fashionistas both locally and internationally. They has evolved and exerted their influences as a leader and representative of KPOP music, fashion and culture in the global music scene. Their music garnered every bit of attention and received enormous recognition. Their top 3 songs, “I Am The Best”, “Lollipop” and “Lonely”, have accumulated more than 150 million views on YouTube. Together with PSY and BIGBANG, 2NE1 dominated Billboard's '2013's Biggest-Selling K-Pop Songs', ranking at #6 with “I Am The Best” and #10 with “FALLING IN LOVE”.

2NE1 has been a frequent awards-grabber since their debut in 2009. The title track of their 1st mini album, “I Don’t Care”, conquered various Korean music charts and won them the “Best Digital Single”. They continued to emerge as the globally recognized girl band with their first full length album “To Anyone” which ranked #1 on iTunes Hip-hop chart, #1 on HMV Japan and #7 on Billboard World Albums Chart. Their signature song “I Am The Best”, garnering over half a million views in just a day, won them the “Song of the Year Award” in “2011 MAMA” and firmly established their dominance in international music industry by crowning the “Best New Band in the World” in the prestigious “2011 MTV IGGY Awards”. They continued to produce numerous hits, including “Falling in Love”, “Do You Love Me” and “Missing You”, which all topped iTunes charts in numerous countries. Their astonishing performances were widely recognized by international artists which even will.i.am has invited the girls to collaborate in his second album “#willpower”.

Besides their outstanding music achievements, 2NE1 has also been recognized as the style icon in the era with their unique fashion sense well blended with their bold and bright outfits. World renowned artists, including Rihanna, Jeremy Scott, Snoop Dogg, Pharrell Williams, Jared Leto and Terry Richardson, etc. were attracted by 2NE1’s extraordinary charm and became their fond followers. They were also selected as “The Top 12 Girls To Watch In 2012” in MTV Style with their eye-dazzling style.

Representatives from the concert organizers, including ELF ASIA, Juna International and Live Nation Lushington (Hong Kong) commented, “2NE1 is one of the most inspirational artists in the world with their avant garde music and fashion sense. We are delighted to be able to take part in the 2014 World Tour and to bring 2NE1 to Hong Kong. We believe 2NE1 will deliver the most unforgettable and spectacular concert for all their Hong Kong fans and take live K-Pop in Hong Kong to the next level.


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